Cholula hot sauce is a brand of chili-based hot sauce, manufactured in Chapala, Jalisco, Mexico, and licensed by José Cuervo. According to its manufacturers, Cholula hot sauce rates 1,000 on the Scoville scale though other sources measure it as being over three times hotter, at 3,600 Scoville units. The product is packaged with an iconic round wooden top. Five varieties of Cholula are widely marketed in North America, including Original, Chipotle, Chili Garlic, Chili Lime, and Green Pepper.
Thanks to Wikepedia for the above.