Tootsie Roll

As the iconic treat that launched America’s favourite candy company, Tootsie Roll, offers a perfectly-balanced cocoa taste, lined with a subtle, fruit-flavoured undertone—all incorporated into a delicious treat.

The long-lasting, delightfully chewable candy—the number one-selling chewy chocolaty candy in America—has been made with the same recipe since 1896, when Leo Hirshfield, an Austrian immigrant, opened a small candy shop in New York City, producing the first individually wrapped penny candy from a recipe he brought from Europe.

Leo’s recipe required the incorporation of the previous day’s Tootsie Rolls into each newly cooked confection, a graining process that Tootsie continues to this day. As such, there’s (theoretically) a bit of Leo’s very first Tootsie Roll in every one of the sixty four million Tootsie Rolls that Tootsie produces each day. And with at least one variety still selling for just a penny apiece, it’s no wonder that Tootsie Roll has remained America’s favourite candy.