Pretzel? Yummy. Toffee? Yes please. Dark milk chocolate? Say it ain't so! Put crunchy pretzel pieces with a sweet toffee crunch in dark milk chocolate with 42% cocoa, wrap in a purple wrapper and we have ourselves a fan favorite flavor!
So who is this Tony anyway? And what’s up with the Chocolonely?
Tony is the English equivalent of the Dutch name Teun, and Teun van de Keuken is our founder. Teun is a Dutch TV journalist who kicked off the crusade against (child) slavery within the chocolate industry on the consumer report TV show Keuringsdienst van Waarde. Teun was shocked when he read that slavery still existed in the cocoa sector. He tried to discuss the problem with the large chocolate makers, but they completely ignored him. He stepped up and took action. Teun decided to lead by example and make 5,000 Fairtrade chocolate bars himself. Tony’s Chocolonely was born.
And because he felt like he was the only guy in the chocolate industry that cared about eradicating slavery from the industry, he named his chocolate “Chocolonely”. Get it? The chocolate industry was a lonely place for 100% exploitation free crusaders!